About Us
Hiii there! A very hearty (read: big happy hug) welcome to “Desi Hart'', a property of Rathod Enterprise. I’m Komal Rathod, one of the co-founders, and I’d love to introduce you to our brand and the people behind it. I know, you’re wondering why bother with a new brand, but that’s exactly why I’m here!
Desi Hart is new, and like many of us, I tend to buy from a new brand if it's owned by someone I know. Given my introverted personality, though, we'd have to close shop if we relied only on friends and family. So, here I am, hoping to help you get to know us better—and maybe become friends too! :)
We’re two sisters from Bombay, Amisha and I, with a background in clothing, marketing, and advertising. Our family has been in the clothing business for over 30 years, covering men, women, and kids' fashion. Yet, like most kids, we resisted joining the family business for the longest time. Maybe it’s because we wanted to bring our own value or avoid the baggage of the past. Or, like many, we struggled to blend our generation's ideas with those of our parents and grandparents at work.
Anyway, back to how we got here. We’re regular business students who love fashion (though we have very different styles—maybe a topic for another day), are obsessed with consumer insights, and always dreamed of starting something we could craft and execute end-to-end. That’s what led us to quit our jobs and start Desi Hart.
Why Desi Hart?
I won’t lie; it wasn’t our first thought. We hadn’t even considered it until one day, we had a deep conversation about the influence of the West on us Indians. We realised there’s been a surge in the acceptance of Indian remedies and Ayurveda, simply because the West is starting to see their value. But isn’t it sad it took outsiders to show us our worth?
We noticed that while some things were gaining respect, Indian clothes, fabrics, and techniques were still reserved for festivities. The reason? Many of us subconsciously believe that dressing like the West makes us look better or more modern, while Indian wear outside of celebrations might make us seem old-fashioned. It made us feel that wearing Indian clothes daily might make us seem less young or trendy.
That was our light bulb moment. We wanted to create a one-stop shop for casual Indian wear that showcased the rich craftsmanship of artisans from Kashmir to Kanyakumari, suitable for office wear, casual outings, or light festivities. Everything we offer is handcrafted, which means our pieces are unique and sometimes available in limited quantities—less than 15 per design.
What's in a Name?
Now, why "Desi Hart"? The name was inspired by our love for all things desi (Indian) and our heartfelt (pun intended) desire to bring Indian craftsmanship to the forefront. "Desi" captures the essence of our Indian heritage, while "Hart" (a playful twist on "heart") symbolises the love and passion we pour into our creations. Together, "Desi Hart" embodies our mission to connect with your inner desi spirit and make you feel beautiful, young, and culturally enriched every day.
What Makes Desi Hart Special?
Desi Hart is your go-to for short kurtis and tops crafted by Indian artisans. We’re here to help you embrace your inner “desi girl” beyond weddings. Our collections aim to make you look and feel young and beautiful every day in culturally rich, Indian casual wear.
- Do you have to be crazy about India to like our collection? Nope.
- Do you have to hate the West to enjoy our designs? Nope.
- Do you have to be old school to find our crafts interesting? No.
- Do you have to be very rich to afford our clothes? Lol, no.